Taking AIM At Product Placement

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Name: Patricia Ganguzza

Who she is: President, AIM Productions, a full-service entertainment marketing shop specializing in product placement and entertainment promotions.

Where she's from: Ganguzza's background includes stints in ad sales for NBC at both the New York and Los Angeles affiliates. She also has experience on Mad Ave, including a post at Caroline Jones Advertising in account management and new business, working on brands like the Bahamas Ministry of Tourism and E&J Gallo Wines.

%%PULLQUOTE_RIGHT%% What she's done: Crafted integration and promotion for Verizon in Paramount's "How to Lose a Guy in 10 Days." Verizon supported the theatrical release of the film with a sweepstakes promotion and product integration.For "Frequency" by New Line Cinema, she negotiated visual placement for Yahoo! on the license plate of a Mercedes, besting bids from the likes of eBay and Microsoft. On the television side, Ganguzza dressed an entire pharmacy on CBS's "King of Queens" with multiple Unilever brands like Dove and Q-Tips and placed a Hamilton watch in a "West Wing" episode about Alzheimer's Disease.

What's next: "The kind of deals on TV that happened in the past aren't going to be as accidental. We need the collaboration with the people who manage the media dollars."

Stock-in-trade: "We are arm's distance from Hollywood and we are closer to the corporate culture and mindset. We're sitting in brand meetings on a weekly basis. We keep it real by being in New York."

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