Taking The Dry Road

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Name: Terry Dry

Age: 32

Who he is: President and co-founder of Fanscape, a grass-roots music marketing company based in Los Angeles.

Where he's from: Dry is the former head of artist development/tour marketing for Interscope Geffen A&M. He began his career in a national radio promotion role at A&M Records.

%%PULLQUOTE_RIGHT%% What he's done: In 1998, he and partner Larry Weintraub launched Fanscape because they "identified a gaping hole in the business." Due to consolidation, record labels had eliminated artist-development departments. What started out as an enterprise that focused on artist fan clubs and merchandising evolved into a marketing-services company that puts brands and bands together. For Mattel's 35th anniversary of Hot Wheels, Dry and his team paired the brand with Interscope Geffen A&M band Smash Mouth, which benefited from millions of dollars in promotions. Nokia was also integrated into this summer's Vans Warped Tour by Fanscape.

What's next: "Job one is to keep developing relationships in the corporate world."

Stock-in-trade: "As a top grass-roots music marketing company, we have relationships and a great reputation with the labels, who know Fanscape delivers. We put deals together and do the marketing underneath it."

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