The Dance of Chance

Published on .

This cheeky print campaign for Club 18-30 (a British package travel company for people of that particular demo), won a D&AD Silver in the Print category as well as a Gold at the One Show. The four-part campaign by Saatchi & Saatchi/London is like a Where's Waldo of sex: at first glance the ads merely portray young people having fun at the beach, the pool and the club. But a closer look reveals several risqu‚ situations, presented under the guise of happenstance. In one, a jumping dog appears to be mounting a woman in a bikini; in another a man appears to be paddling a woman's behind; and in a third, a man's pool cue is about to be shoved you know where. It's art direction at its finest.

Client: Club 18-30 Agency: Saatchi & Saatchi/London AD: Antony Nelson CW: Mike Sutherland Typographer: Scott Silvey Photographer: Trever Ray Hart

Most Popular
In this article: