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There’s a new restaurant dedicated to anyone who thinks of Alicia Silverstone’s Cher Horowitz when they hear the name Cher. Paramount Pictures is opening “As If!” in honor of the 25th anniversary of the movie “Clueless.” The Los Angeles pop-up will feature LA-inspired drinks and “Cher-able” food from chef Royce Burke, as well as set recreations and photos from the film. The pop-up comes from the team that worked on past pop-ups, including the “Saved by the Bell”-themed Saved by the Max; Good Burger; The Peach Pit homage to “Beverly Hills, 90210;” and The Breaking Bad Experience. Tickets were set to go on sale March 6 for the pop-up, which was set to be open March 31 to May 8. But on March 6, organizers postponed “As If,” without providing details behind the reason for the delay.
'Watt' a deal
The National Football League season ended a month ago, but that isn’t stopping Subway from hiring the Watt family to star in ads promoting its footlong subs. Pro football players JJ, TJ and Derek Watt appear in the campaign along with their parents, Connie and John. In one spot, Connie brings home Subway footlongs for her brood and mixes up JJ and TJ’s orders. “This is why we named your brother Derek,” she jokes. The ads promote a buy-one, get-one footlong deal when ordering through the chain’s app or online for pickup. The campaign comes from Subway’s agency The [email protected]