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Coca-Cola Co. is getting into the subscription business. The drinks giant has started a new program called Coca-Cola Insiders Club in which subscribers can sign up to get monthly shipments of new beverages coming to market. The company is planning to debut more than 20 new drinks in 2020, from Aha flavored sparkling water to Coke Energy. But subscribers will get just a small taste: Consumers who pay $10 a month for six months (or $50 prepaid) get sent three bottles or cans. But there is apparently decent demand. The company states that its initial allotment of 1,000 memberships sold out in three hours and a spokeswoman says there are more than 30,000 people on a waiting list.