Not every brand is an overnight success. And when there are already hundreds of household names with deeper pockets, bigger teams and a longer history with their customers, just getting noticed can take years. Today, to break through and see success, brands have to get creative with how they go to market and what tools they use to do so.
This year, Ad Age is introducing the Breakout Brand Leaders awards, a way to recognize the leaders at brands who take a smart—and maybe unusual—approach to marketing and advertising. This is for the savvy founders, the one-person marketing department or the social media manager who breathed new life into a forgotten staple. We're not just looking for leaders at direct-to-consumer (DTC) brands—we're also looking for the people driving success and shaking up dusty categories.
Entries are open now at AdAge.com/BrandLeaders; the final deadline is June 5, 2023.