Alcoholic beverage brands are still seeing massive growth on Instagram, according to a new report on the fastest-growing drinks companies on the platform from YesMore Creative Drinks Marketing Agency.

The report comes as Instagram competes against other platforms, most notably TikTok, which has been trying to grow its older audience along with the younger users who made it a hit.

The research is from the past 14 months, according to a press release. YesMore studied 100 beverage brands from U.K. publication The Grocer’s “Top 100 Best Selling Drinks Brands” list in 2022 and tracked their Instagram followings. Despite the brands being sourced from a UK-based publication, the Instagram accounts tracked are global.

The report also highlights the Instagram strategies that seemed to work well for follower growth in this sector, including influencer partnerships, doing photoshoots that show the drink with trendy foods, giveaways, and more.

For example, the report called out Stella Artois’ supper clubs, “a series of live and on-demand cooking classes,” as a “strong example” of how alcohol brands have successfully spurred growth on Instagram with food content. 

“Whether you consider following size a vanity metric, or a powerful signifier of your brand’s influence, your ‘number’ is likely to be one of the first things people look at if they visit your profile,” the report reads. “While we are more aligned with the belief that it is a vanity metric, we understand its importance in appealing to investors and buyers, and for this reason it’s one of the most common asks in the briefs and client requests we receive.”

Read about the top 10 below, and see the full report here.

1. Bacardi

@bacardi saw 75% growth over the time period studied and gained 169,832 followers. 

2. Captain Morgan

@captainmorgan_official saw 63% growth and gained 7,382 followers.

3. Veuve Clicquot

@veuveclicquot experienced 62% growth and gained 482,928 followers.

4. The Famous Grouse

@thefamousgrouse saw 48% growth and gained 3,533 followers.

5. Sol

@sol_beer had 47% growth and gained 4,835 followers.

6. Guinness

@guinnessgb saw 44% growth and gained 13,311 followers.

7. Birra Moretti 

@birramoretti grew by 43% and gained 4,894 followers.

8. Calvet

@calvet_wines saw 37% growth and gained 2,453 followers.

9. Peroni

@peroniastroazzuro grew by 36% and gained 14,698 followers.

10. Gordon’s

@gordonsginglobal experienced 35% growth and gained 7,852 followers.