Alcoholic beverage brands are still seeing massive growth on Instagram, according to a new report on the fastest-growing drinks companies on the platform from YesMore Creative Drinks Marketing Agency.
The report comes as Instagram competes against other platforms, most notably TikTok, which has been trying to grow its older audience along with the younger users who made it a hit.
The research is from the past 14 months, according to a press release. YesMore studied 100 beverage brands from U.K. publication The Grocer’s “Top 100 Best Selling Drinks Brands” list in 2022 and tracked their Instagram followings. Despite the brands being sourced from a UK-based publication, the Instagram accounts tracked are global.