As spring home buying gets underway, Zillow is hoping to capture attention with a new brand campaign “To Move Is To Grow.” The work, which includes two 60-second TV spots, is meant to highlight the Seattle-based real estate company as more than just a real estate search tool.
“We know the place we want to be—moving from searching and finding to helping you throughout the process,” says Aimee Johnson, chief marketing officer. “Now is the time we as a busines are placing that stake in the ground.”
In “Journey” (below) which will air in longform on digital channels, a young girl travels with her toys to a new home in a touching scene reminiscent of children’s films like Pixar’s Inside Out and Where the Wild Things Are. Filmed in Prague, the spot was directed by Martin De Thurah and includes a score by Jonny Greenwood.