Brand Marketing

Dating apps have a Gen Z problem—how marketing can fix it

Gen Z is becoming increasingly disenchanted with traditional dating apps. (Ad Age)
PB
By:
Phoebe Bain
June 11, 2024 09:00 AM

Featured Stories

Tech Power List
Introducing Ad Age’s Tech Power List 2025
Tech Power List

The 2025 Ad Age Tech Power List showcases 20 leaders in the ever-changing advertising, media and entertainment landscape.

GS
By:
Garett Sloane
Introducing Ad Age’s Tech Power List 2025
Creative Agencies
Inside JB Smoove’s new comedy-focused creative agency
Creative Agencies
EL
By:
Ewan Larkin
Inside JB Smoove’s new comedy-focused creative agency
Meta
How Meta’s new AI app could bring advertising to highly personalized chatbots
Meta
AH
By:
Asa Hiken
How Meta’s new AI app could bring advertising to highly personalized chatbots
Food & Beverage
Arby’s CMO on its new steak nuggets and leaning into the protein trend
Food & Beverage
EW
By:
Erika Wheless
Arby’s CMO on its new steak nuggets and leaning into the protein trend