Brand Marketing

DTC marketing news and trends—tracking the industry ups and downs

Glossier, The Flex Co. and Happy are among the brands mentioned in this week's roundup (Glossier., Flex and We Are Happy via Instagram)
PB
By:
Phoebe Bain
April 01, 2024 02:00 PM

Featured Stories

Creativity
Clio Awards—CeraVe, Michelob Ultra, Spotify campaigns among top winners
Creativity

FCB New York and Ogilvy were named Agency of the Year and Network of the Year, respectively, while creator Jools Lebron also earned a top award.

TN
By:
Tim Nudd
Clio Awards—CeraVe, Michelob Ultra, Spotify campaigns among top winners
TV Upfront
Takeaways from Disney’s upfront
TV Upfront
PH
By:
Parker Herren
Takeaways from Disney’s upfront
Brand Marketing
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
Brand Marketing
ES
By:
E.J. Schultz
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
TV Upfront
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
TV Upfront
PH
By:
Parker Herren
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch