Each week, we publish all the major news in the direct-to-consumer industry, focusing on the shift to retail shelves, tracking financials of major players in the space, as well as highlighting executive appointments and exits.

Have DTC tips or news to share? Email Phoebe Bain at [email protected]. 

Now in stores

InBloom: Actress Kate Hudson’s DTC nutritional powder and supplement brand entered 450 Whole Foods stores on Jan. 9, according to a press release. The grocery store chain will be InBloom’s exclusive retailer, a spokesperson for the brand said in an email. 

Ana Luisa: The DTC jewelry brand opened its first physical retail store last month in New York’s SoHo neighborhood. Despite the rising rent prices in the city, Rebekah Kondrat, managing partner at Rekon Retail, recently told Forbes that the neighborhood was still a good choice for DTC brands because of its “sheer volume and diverse foot traffic.”

Chamberlain Coffee: Influencer Emma Chamberlain’s DTC coffee brand recently rolled out its ready-to-drink lattes in select U.S. Whole Foods stores, a spokesperson for the brand said in an email. Chamberlain Coffee has been expanding its retail presence over the past few years, having rolled out in Erewhon in 2021. 

Read more: How influencer Emma Chamberlain built a thriving coffee brand

DTC dollars

Kosas: The TikTok-famous cosmetics brand is said to be exploring a sale with help from North Point investment bank, according to WWD. Since first selling directly to consumers in 2015, Kosas has entered major retailers including Sephora and Credo.

Rent the Runway: The subscription-based clothing rental service announced plans to lay off 10% of its workforce last week as part of a larger restructuring plan. Although the company completed an IPO in 2021, it has been plagued with financial issues since pandemic lockdowns tanked demand for outfits to wear in person.

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