Each week, we publish all the major news in the direct-to-consumer industry, focusing on the shift to retail shelves, tracking financials of major players in the space, as well as highlighting executive appointments and exits.

Have DTC tips or news to share? Email Phoebe Bain at [email protected]. 

Now in stores

Our Place: This Instagram-friendly direct-to-consumer cookware brand is now available at 650 Target stores, as well as on Target.com, according to an Our Place spokesperson. The news comes as big box stores seem increasingly interested in expanding their cookware offerings. Costco, for instance, recently went viral for introducing a roughly $4,500 157-piece Le Creuset cookware set. 

Safely: Kris Jenner’s home care and cleaning brand is entering select Whole Foods stores. Last week was a big one for DTC brands from the first family of reality TV—Kim Kardashian’s shapewear company Skims announced a menswear line, plus Kylie Jenner announced the launch of her new online fashion line, Khy. 

Read more: Skims signs deal with NBA, WNBA and USA Basketball

August: The DTC period product brand has entered more than 30 Miniso stores in the U.S, according to an Instagram post from August Co-Founder Nadya Okamoto. Miniso is a Chinese low-cost retailer with storefronts in China, Canada, Mexico, the U.S. and other markets.

DTC dollars

Rhone: A recent Entrepreneur article revealed that the DTC men’s activewear brand bought out its largest investor, L Catterton, in 2022. While the brand did not reveal how much it offered the private equity firm to buy back its shares, it claimed L Catterton saw a “sizable return” on its investment.

Dollar Shave Club: On Thursday, Unilever announced the sale of DTC razor brand Dollar Shave Club to private equity firm Nexus Capital Management. Although Unilever did not share the deal price in a statement, the former parent company did note that it will retain a minority stake of 35%. The news comes soon after other major parent companies have sold off DTC brands, such as Walmart selling off both Bonobos and Eloquii earlier this year. 

Also: Unilever appoints Esi Eggleston Bracey as new chief marketer

Hello Bello: Dax Shepard and Kristen Bell’s DTC baby products brand has filed for bankruptcy. According to Bloomberg, the company had a difficult time adjusting to supply chain changes, such as high production and shipping costs.

People on the move

Solo Brands, which owns DTC businesses such as Solo Stove and Chubbies, announced on Oct. 25 that Chief Financial Officer Somer Webb is stepping down. Andrea Tarbox, who currently sits on Solo Brands’ board of directors, will serve as interim CFO when Webb exits in December.  

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