Each week, we publish all the major news in the direct-to-consumer industry, focusing on the shift to retail shelves, tracking financials of major players in the space, as well as highlighting executive appointments and exits.

Have DTC tips or news to share? Email Phoebe Bain at [email protected]. 

Now in stores

Canopy: Direct-to-consumer humidifier company Canopy recently expanded into filtered shower heads (following in the footsteps of another up-and-coming DTC brand, Jolie), which are now available on Sephora’s website. 

Offcourt: Founded by a Glossier alum, this DTC body care brand rolled out in 1,800 Walmart stores on Sept. 27, reports Happi, which covers the personal care industry.

Bala: The trendy DTC workout equipment brand seen on celebrities such as Hailey Bieber will be available in more than 1,300 U.S. Target stores, WWD reported.

DTC dollars 

Blue Apron: On Friday, the DTC meal-kit service announced that it Wonder Group will acquire the company for $13 per share, or an equity value of about $103 million.

Via Carota: This direct-to-consumer ready-to-drink alcohol brand inspired by the restaurant of the same name in New York’s West Village is now carried by alcohol wholesaler Connecticut Distributors Inc. 

Lululemon: Lululemon and Peloton are entering a five-year partnership as the athleisure company begins to discontinue Mirror.

People on the move

DTC bridesmaid dresses brand Birdy Grey announced it has hired former Honest Company employee Cat Chen as chief operating officer, as well as former Thinx employee Brendan Hastings as its chief technology officer.

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