Each week, we publish all the major news in the direct-to-consumer industry, focusing on the shift to retail shelves, tracking financials of major players in the space, as well as highlighting executive appointments and exits.
Have DTC tips or news to share? Email Phoebe Bain at [email protected].
Now in stores
Canopy: Direct-to-consumer humidifier company Canopy recently expanded into filtered shower heads (following in the footsteps of another up-and-coming DTC brand, Jolie), which are now available on Sephora’s website.
Offcourt: Founded by a Glossier alum, this DTC body care brand rolled out in 1,800 Walmart stores on Sept. 27, reports Happi, which covers the personal care industry.
Bala: The trendy DTC workout equipment brand seen on celebrities such as Hailey Bieber will be available in more than 1,300 U.S. Target stores, WWD reported.