DTC marketing news and trends—tracking the industry ups and downs

Chamberlain Coffee, Rowing Blazers and Brightland are among the brands featured in this week’s roundup. (Chamberlain Coffee, Rowing Blazers and Brightland)

By:

Phoebe Bain

May 24, 2024 09:00 AM

Featured Stories

Agencies

Agency layoffs—how to know if you’re at risk and what to do next

Agencies

Ad Age asked talent experts what people should expect when agencies undergo layoffs, including what the legal process looks like and what roles might be most vulnerable.

By:

Lindsay Rittenhouse

Agency layoffs—how to know if you’re at risk and what to do next

Datacenter

How this year’s ad job losses might foreshadow a recession—visualizing prior downturns

Datacenter

By:

Bradley Johnson

How this year’s ad job losses might foreshadow a recession—visualizing prior downturns

Influencers & Creators

22 creator marketing experts share advice for emerging B2B talent

Influencers & Creators

By:

Brandon Doerrer

22 creator marketing experts share advice for emerging B2B talent

Influencers & Creators

Creators move to the center of upfront and NewFront pitches

Influencers & Creators