Each week, we publish all the major news in the direct-to-consumer industry, focusing on the shift to retail shelves, tracking financials of major players in the space, as well as highlighting executive appointments and exits.
Have DTC tips or news to share? Email Phoebe Bain at [email protected].
Now in stores
Smile Makers: The DTC sex toy brand recently launched nine products into U.S. Sephora stores—and apparently, not everyone in Sephora’s Instagram comment section is thrilled about it, according to Beauty Independent. “Sexual wellness is part of wellness,” Sephora replied, according to the publication.
Mejuri: The jewelry brand is doubling down on staying direct-to-consumer only—Mejuri recently announced plans to open five more of its own retail stores.
Fly by Jing: The Asian food brand entered 1,200 Target stores on Sept. 24.
BelliWelli: If you’ve ever driven past a billboard that reads “hot girls have IBS,” you have BelliWelli to thank for that. The gut health brand known for the aforementioned slogan recently rolled out its snack bars in more than 1,500 Target stores, according to a company spokesperson. It previously debuted at other retailers, such as Sprouts and H-E-B.