Each week, we publish all the major news in the direct-to-consumer industry, focusing on the shift to retail shelves, tracking financials of major players in the space, as well as highlighting executive appointments and exits.

Have DTC tips or news to share? Email Phoebe Bain at [email protected]. 

Now in stores

Smile Makers: The DTC sex toy brand recently launched nine products into U.S. Sephora stores—and apparently, not everyone in Sephora’s Instagram comment section is thrilled about it, according to Beauty Independent. “Sexual wellness is part of wellness,” Sephora replied, according to the publication.

Mejuri: The jewelry brand is doubling down on staying direct-to-consumer only—Mejuri recently announced plans to open five more of its own retail stores. 

More: Noura Sakkijha leads Mejuri’s focus on female shoppers

Fly by Jing: The Asian food brand entered 1,200 Target stores on Sept. 24. 

BelliWelli: If you’ve ever driven past a billboard that reads “hot girls have IBS,” you have BelliWelli to thank for that. The gut health brand known for the aforementioned slogan recently rolled out its snack bars in more than 1,500 Target stores, according to a company spokesperson. It previously debuted at other retailers, such as Sprouts and H-E-B.

DTC dollars 

Proven: DTC personalized skincare brand Proven just raised $12.2 million in Series A funding, showing continued momentum in the personalization segment, where brands such as Prose and Function of Beauty play. 

Goodles: Clean-label macaroni and cheese is apparently something investors can get behind, with this DTC pasta brand recently raising a $13 million Series A round led by L Catterton.

People on the move

Goodles also recently hired food startup veteran Stacie Hajduk as chief marketing officer. 

DTC scrubs upstart Figs tapped Mark Bixby as its first chief technology officer. Bixby previously worked at both Chewy and GameStop in engineering leadership roles.

DTC performance agency Neon Flux has hired former Globaledit CEO Mathieu Champigny as CEO, replacing Adam Wellington, who also founded the agency.

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