Brand Marketing

20 brands catching Gen Z’s attention right now

New Balance and The Gap are among the brands that made gains with Gen Z in the fourth quarter. (New Balance/Gap)
EW
By:
Erika Wheless
February 20, 2025 10:00 AM

Featured Stories

Accounts in Review
TikTok hires Pereira O’Dell to manage global creative
Accounts in Review

The popular video platform hired Pereira O'Dell after a review that started last year.

EL
By:
Ewan Larkin
TikTok hires Pereira O’Dell to manage global creative
Tech Power List
Introducing Ad Age’s Tech Power List 2025
Tech Power List
GS
By:
Garett Sloane
Introducing Ad Age’s Tech Power List 2025
Food & Beverage
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
Food & Beverage
JS
By:
Jon Springer
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
Creative Agencies
Inside JB Smoove’s new comedy-focused creative agency
Creative Agencies
EL
By:
Ewan Larkin
Inside JB Smoove’s new comedy-focused creative agency