Brand Marketing

Hollywood to pitch brands on financing movies and TV shows in new upfront

From left to right: Sugar23 Founder Michael Sugar and Head of Brands Matt Rotondo (Sugar23)
BB
By:
Brian Bonilla
April 11, 2024 10:00 AM

Featured Stories

TV Upfront
Amazon 2025 upfront pitch—what to know about shoppable TV and sports packages
TV Upfront

Amazon is leaning into sports and bringing its retail arm into shoppable ads.

PH
By:
Parker Herren
Amazon 2025 upfront pitch—what to know about shoppable TV and sports packages
Food & Beverage
Inside McDonald’s global marketing playbook
Food & Beverage
EW
By:
Erika Wheless
Inside McDonald’s global marketing playbook
TV Upfront
Fox upfront flaunts skinny portfolio and pitches new AI tools
TV Upfront
PH
By:
Parker Herren
Fox upfront flaunts skinny portfolio and pitches new AI tools
TV Upfront
NBCU continues its big sports pitch in bid for scarce ad dollars during 2025 upfront
TV Upfront
PH
By:
Parker Herren
NBCU continues its big sports pitch in bid for scarce ad dollars during 2025 upfront