Topgolf already has a lot to offer anyone who picks up a club at its establishments: food, drink, event spaces, music, and outdoor hitting bays where players earn points in a game by aiming microchip-equipped balls at targets on the driving range.
But now, with this new partnership, Honda could add more to the picture. While the team is still brainstorming as to what those additions will look like, some ideas include Topgolf tournaments, sweepstakes, and interaction with on-site Honda or Acura vehicles, said Jessika Laudermilk, assistant VP of marketing for American Honda These efforts could roll out as soon as early 2023, per a press release.
But there’s still a lot left to be determined as to what the partnership will look like. “We have a lot of ideas, but since this is so brand new, what’s exciting is we can kind of create it how we want,” Laudermilk said.