Loverboy Spritz, a canned cocktail brand known for also marketing a clothing line, is leaning into its fashion credentials by collaborating with athleisure brand Terez in a move to reach new audiences. The two brands are teaming up on a retro-chic activewear collection that goes on sale today online at 12 p.m. ET.

The line, which carries the “Loverboy” brand, continues a trend of consumer packaged good brands seeking attention with fashion collabs. Last month, for instance, Cheetos partnered with Bad Bunny on an exclusive, limited-edition Adidas fashion collection.

The Loverboy-Terez deal came as a result of conversations between the founders of the two women-led brands: Zara Tisch, founder and CEO of Terez; and Amanda Batula, co-founder and creative director of Loverboy Spritz who is also a cast member of Bravo’s reality TV show, “Summer House." 

The collaboration is designed to bring health-conscious enthusiasts and Bravo fans together, the brands say. 

The unisex exclusive collection will feature two matching athleisure sets, including bike shorts designed with purple palm trees, and apricot sunset leggings, each with matching sports bras. Fans can choose to layer the two-piece set with a 90’s inspired windbreaker. Shorts designed with Loverboy cans are available for men along with a bright-yellow zip-up hoodie. 

Terez, the New York City-based athleisure brand, was founded in 2008 and is known for its vibrant, bold designs consisting of radiant colors and original prints. The brand markets the message of “joy, positivity, energy and creativity,” while arguing that its  signature quick-drying, hi-shine fabric results in the “most comfortable leggings on earth.”

As athleisure rises in popularity, the category keeps getting more competitive, leading brands to invest in non-traditional marketing. Terez must find ways to stand out in a category filed with bigger competitors with larger marketing budgets, such as Lululemon and Athleta.

Loverboy has previously marketed its own clothing line using its social platforms, including its Instagram account that has more than 130,000 followers. The merchandise reportedly sells out within hours of each drop, pulling in some one million dollars in merchandise sales. Batula says the success behind Loverboy’s merch collection is thanks to its audience that tunes into Bravo.

“It’s just as simple as me posting a sweatshirt on my Instagram story or as a post on my own feed. People just get really excited about it. We’re not having to do paid ads for our merch, or advertise anywhere other than on our bodies,” she says.