Brand Marketing

Behind EV maker Lucid’s first campaign from Giant Spoon

Lucid is running its first full-fledged brand campaign. (Lucid)
ES
By:
E.J. Schultz
December 11, 2024 10:00 AM

Featured Stories

Creativity
Clio Awards—CeraVe, Michelob Ultra, Spotify campaigns among top winners
Creativity

FCB New York and Ogilvy were named Agency of the Year and Network of the Year, respectively, while creator Jools Lebron also earned a top award.

TN
By:
Tim Nudd
Clio Awards—CeraVe, Michelob Ultra, Spotify campaigns among top winners
TV Upfront
Takeaways from Disney’s upfront
TV Upfront
PH
By:
Parker Herren
Takeaways from Disney’s upfront
Brand Marketing
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
Brand Marketing
ES
By:
E.J. Schultz
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
TV Upfront
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
TV Upfront
PH
By:
Parker Herren
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch