NBC airs Billboard Music Awards and Roblox reports earnings: The Week Ahead

May 9 Ad Age hosts a virtual event on multicultural marketing. Running from 11 a.m. to 4 p.m. ET, the annual conference will examine how brands are reaching diverse audiences both in real life and the metaverse. Speakers include Twitter’s God-is Rivera, Unilever’s Rob Master and Group Black’s Ryan Robertson. May 10 The three-day Retail Innovation Conference & Expo starts today in Chicago. Jonah Berger of the Wharton School will deliver a keynote address on what makes a brand “contagious.” Other speakers include executives from retailers such as Crate & Barrel, Foot Locker and Target. Roblox, the open video game world, will release first-quarter financial results, with an analyst call at 8:30 a.m. ET. Roblox has led the way in introducing brands into virtual reality, and it competes with companies like Meta in the metaverse. Its quarterly report is a chance to see how consumers are still interacting on the platform and what all the latest brand activity has done for its bottom line. Debbie Weinstein, YouTube’s VP of advertising, joins Ad Age Remotely at 11 a.m. ET to talk about the current ad sales season. YouTube has had a presence at both NewFronts and upfront sales events, and will host its annual Brandcast later this month. May 11 Edward Norton—yes, that Ed Norton (the actor who has appeared in ”Fight Club,” “Primal Fear,” “Birdman” and more)—appears on Ad Age Remotely at noon ET to talk about his lesser-known side hustle as co-founder of TV measurement and analytics firm EDO. And the first rule of TV measurement is, well, you talk about TV measurement. The Google I/O developer conference starts today. Google will be running clinics for two days, covering topics like ads, privacy, AR and VR, mobile apps, and cloud computing. May 12 International Nurses Day is celebrated today in honor of Florence Nightingale’s birth date in 1820. A new campaign from ConnectRN suggests stepping up the gifts given to nurses. May 13 The long-awaited revival of cult Canadian sketch comedy series “The Kids in the Hall” (1989-1995) starts streaming on Amazon Prime Video today. All five members of the comedy troupe—also known as The Kids in the Hall—from the original are on board for the eight-episode reboot. Amazon, it’s worth noting, gets skewered a bit in the very NSFW promo trailer. May 14-15 The 2022 Billboard Music Awards telecast airs on NBC Sunday at 8 p.m. ET. Sean “Diddy” Combs is set to host the show from the MGM Grand Garden Arena in Las Vegas.

NBC airs Billboard Music Awards and Roblox reports earnings: The Week Ahead

Featured Stories