Advertising Week is here and the NBA tips off: The Week Ahead

Oct. 17 Advertising Week New York starts today and runs through Thursday. Oct. 18 Hasbro reports third-quarter results. The toy giant recently lowered its full-year revenue guidance amid inflation and cost pressure. The NBA’s 2022-2023 regular season begins with two games tonight on TNT. First, the Philadelphia 76ers visit the Boston Celtics. Then, the Los Angeles Lakers head north to take on the Golden State Warriors, who will receive their 2021-2022 championship rings before tip-off. The season gets underway as the league searches for a new CMO. Check out the latest Ad Age events and award programs Sourcing Journal hosts its fall summit in New York. Topics include helping brands navigate inflation and the uncertain manufacturing landscape. Speakers include Bryan Riviere, senior VP, sourcing, product development and production at Macy’s; and Stacey Wagner, chief experience officer and VP at Zappos.com. Netflix reports its quarterly results today, showing how subscriber growth and revenue went in the most recent quarter, before it has an ads business. Netflix could also give more projections about how advertising-supported subscriptions will affect the business going forward. Netflix execs will hold the quarterly Q&A by video on YouTube. Oct. 19 The Federal Trade Commission hosts a virtual seminar about protecting children’s privacy online. Titled “Protecting Kids from Stealth Advertising in Digital Media,” the event will cover the need for advertising disclosures for kids of all ages and what measures should be taken to protect children from blurred content in digital marketing. Subscribe to Ad Age Sign up now for the latest industry news and analysis Click here Procter & Gamble Co. reports fiscal first-quarter earnings amid a rougher patch for the consumer goods giant, which had sailed through the pandemic era but now faces higher costs, the need to hike prices and competitors that have gotten their supply chains back in order. European-based competitors that can afford to spend more thanks to a strong dollar could also weigh on results. Last quarter P&G trimmed ad spending for the first time in years, and the company already has managed expectations down for the first half of its new fiscal year as it expects growth to pick up later. The 11th season of horror anthology series “American Horror Story” premieres at 10 p.m. ET on FX. This edition is titled “American Horror Story: NYC.” (We presume it’s about rising rents or something.) Oct. 20 Ipsos hosts a webinar to help brands connect with different generations of consumers. Snap releases third-quarter results today. It is the first social media platform to reveal finances from July through September, a tough economic period. Snap announced a massive round of layoffs in August. The health of Snap’s ad business could reflect on its peers, including Twitter, Pinterest and Meta. Oct. 21 “My Policeman,” starring Harry Styles, hits U.S. theaters. The movie, based on Bethan Roberts’ 2012 novel of the same name, will stream on Prime Video beginning Nov. 4.

Advertising Week is here and the NBA tips off: The Week Ahead

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