This week's marketing winners, losers and newsmakers.
Taco Bell: The fast food giant’s recent campaign featuring Pete Davidson promoting its breakfast items appears to be paying off. In an earnings call, execs from Taco Bell parent company Yum Brands said sales of the brand’s breakfast items such as burritos and egg-stuffed quesadillas grew 9% in last year’s fourth quarter, thanks to Davidson. The chain beat analyst expectations with a 14% gain in sales for the quarter. Now if only the comedian and “Saturday Night Live” veteran can do the same thing for Hellmann’s, which will air a Super Bowl spot starring Davidson alongside actors Jon Hamm and Brie Larson. As Hamm says in the spot, “He really is everywhere.”