Number of the week
53: Percentage of Gen Zers who completed a purchase after seeing a review video on social media, according to a recent survey on the cohort from Morning Consult. The report found that “haul” and “get ready with me” social videos resulted in 40% and 37%, respectively, of Gen Z consumer spending.
Quote of the week
“When you hit a home run, you certainly continue to ride it. I think you'll continue to see us building off the platform of “Crazy Good,” with mascots, and more fun and humor. Those will continue to be a big part of what we communicate in advertising and experiences. This was not a one-and-done for sure." —Julie Bowerman, chief marketing officer of Kellanova, on the success of the company's recent marketing stunt featuring its Pop-Tarts brand mascot and a giant toaster.
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On the move
Conair named Kristie Juster president and CEO, effective Jan. 8. She had been CEO of Kimball International before joining the personal care and small appliances company.
The NBA promoted Jonathan Tillman to the role of executive VP for team marketing and business operations. He had served as senior VP for the division.
For more comings and goings, including a recent CMO appointment from Rocket Cos., bookmark Ad Age’s Executive Moves page.