This week's marketing winners, losers and newsmakers.
Price is Right: CBS recently took “The Price is Right” on the road for a 50th-anniversary nationwide tour, and plenty of people came on down. The tour rolled into eight cities—Nashville, St. Louis, Cleveland, New York City—with a branded bus that included the Big Wheel and classic games like Plinko. CBS touts it as a major success, saying the tour drew 2,700 people, and generated 2.4 billion media impressions, equaling $4.6 million ad value.
Seventh Generation: The Unilever-owned brand that specializes in sustainable cleaning products topped this year’s “2022 Purpose Power Index” compiled by agency StrawberryFrog and data platform Dynata. The list, which measures the perception of brand purpose by both consumers and employees, also cited Pfizer, Google and Toyota, three brands that had never before been included.
Macy’s: The department store got a boost this week when it reported earnings ahead of analyst expectations and raised its guidance for the year. For its first quarter, Macy’s saw revenue grow 14% to $5.4 billion and generated a net income of $286 million. Nordstrom also raised its forecast. It was welcome news for the retail industry, which had seen disappointing recent reports from Target and Walmart in recent weeks as shoppers battle economic uncertainty.