This week's winners, losers and newsmakers.
Miller Lite: The Molson Coors brand is putting the beer in Christmas cheer with a Holiday Tree Keg Stand, “so you can drink draft Miller Lite straight from your evergreen tree,” it announced earlier this month. And people are drinking it up. The keg stand, described as a “fully-functioning tree stand designed to fit perfectly around a quarter barrel keg of Miller Lite,” went on sale at a special website on Nov. 10 for $49.99. It sold out in 45 seconds, according to Molson Coors, prompting the brewer to run sweepstakes to give away five of them from Nov. 14 to Nov. 23. The marketing upshot: The website asks entrants for personal information that can be used for remarketing, although there is an option to opt out.