This week’s marketing winners, losers and newsmakers.

Winners

Prada: The Italian luxury company appears to be a category outlier. Though consumers are shying away from spending on most high-end brands, they’re still buying Prada, which posted a same-store sales rise of 1.7% for the third quarter. Sibling brand Miu Miu said its same-store sales doubled in the same period. Experts credit the brands’ appeal to Gen Z customers, who are particularly fond of Miu Miu’s Arcadie bag.

Clorox: The company, whose brands include its namesake cleaning products in addition to Brita, Burt's Bees, Fresh Step, Glad and more, reported better-than-expected quarterly results and raised its profit guidance. “The results show that Clorox has been able to win back customers who switched to other brands when its products were out of stock because of the cyberattack,” Bloomberg News reported.

MLB: It was a banner season for the national pastime, which posted impressive TV ratings for the Dodgers-Yankees World Series following a regular season marked by rising ballpark attendance.

Read more: How 5 brands got the most out of their MLB marketing
 

Losers

HeyDude: The Crocs-owned footwear brand saw revenue plummet 17.4% to $204 million in the third quarter, Crocs reported this week. Crocs CEO Andrew Rees on an earnings call sought to soothe investor concerns, pointing to several initiatives, including recently bringing on Sydney Sweeney as global brand ambassador, as well as opening a TikTok shop. “We believe the female youth culture is a key driver of influence, brand connectivity and a catalyst to build community,” Rees said. The Crocs brand fared much better, with revenue up 7.4% to $858 million. But the brand is dealing with negative headlines over schools banning Crocs, citing incidents of students falling and tripping while wearing them, as reported by Bloomberg.

Eli Lilly & Co: The drug company lowered its guidance this week after sales of its popular weight loss drugs missed expectations. Lily said third-quarter sales of Zepbound came in at $1.26 billion, lower than the $1.63 billion analysts predicted. Similarly, sales of Mounjaro, which is used for diabetes, came in at $3.11 billion, less than the $3.62 billion expected. Executives blamed inventory issues and said there is still demand for obesity medications.

Also read: Behind Hims & Hers’ weight loss drug campaign

Subway: The restaurant chain found itself the subject of a lawsuit alleging misleading advertising. The lawsuit, which was filed in Brooklyn, claims Subway fills its Steak & Cheese sandwiches with just a third of the amount of meat it shows in ads. Of course, this is not Subway’s first foray into advertising controversy. Roughly a decade ago, the chain attracted the wrath of customers when it showcased a so-called foot-long sandwich—that was only 11 inches in length.

Quote of the week

“This idea that you don’t really have to work hard to create demand, that is an old model. We’re realizing today there’s so much money in sports, so much attention, that marketers have to get smarter about who the fan is, how they consume sports, and how to attract them.” —Ryan McConnell, executive VP and head of Kantar Sports Monitor at Kantar, on how CMOs are building lifestyle brands out of sports teams.

Social post of the week

Number of the week

34: Number of companies that have enrolled in Time to Vote since August, bringing the total number of companies enrolled in the program that ensures workers are given time off to vote to over 2,000, according to a Patagonia spokesman. The program was founded by Patagonia, Levi Strauss & Co. and PayPal six years ago.

On the move

Chobani hired Jai Kibe as chief marketing officer. He comes from Gartner, where he was an executive partner in the CMO advisory practice, according to his LinkedIn, and before that held executive marketing jobs at SC Johnson and Coca-Cola Co.

Build-A-Bear hired Kim Utlaut as senior VP and chief brand officer. She was most recently general manager of franchise leadership at the Coca-Cola Co.

PwC hired Kristin McHugh as chief marketing and communications officer. She was most recently chief brand officer at Verizon.

The Guggenheim appointed Tina Vaz deputy director, chief brand and communications officer, a newly created position. She was most recently head of the open arts program at Meta and previously worked at the Guggenheim from 2015 to 2019.

Nike Executive VP and Chief Legal Officer Ann Miller will become executive VP of global sports marketing as part of management changes made by new CEO Elliot Hill. NIke also promoted Kizmet Mills to the chief diversity officer role. She replaces James Loduca, who is leaving the company.

Elephant Energy, a climate-tech company, hired Graeme Lee-Wingate as head of marketing. He had been head of marketing at Amazon-owned Eero.