As industry leaders from around the world prepare to take over Cannes Lions for the Festival of Creativity’s 70th anniversary, Meta is dedicating its space and program to inspire them and to push creativity forward.
Short-form video is at the core of today’s cultural currency, and at Meta, short-form video means Reels. That’s why the company’s presence at Cannes this year will highlight how this new language of expression and connection has changed the way people make, watch and share content—and most importantly, how brands can leverage Reels Ads to drive actual business results.
With 3.8 billion people using Meta’s apps and services every month—an increase of 5% year-over-year, according to Meta’s Q1 2023 earnings report—and half of their time on Facebook and Instagram spent watching video, there will be content and experiences designed to showcase how Reels ads can help brands supercharge results.
One of the business owners featured by Meta will be Colm Dillane, owner and founder of KidSuper. At its core KidSuper is a clothing company, but the artistry behind the brand goes far beyond fabrics. Infusing technology throughout the creative process, and harnessing products like Instagram and Reels, has helped KidSuper spur collaborations, launch clothing lines and supercharge ideas into smashing results.
Colm will join Nicola Mendelsohn, head of Meta’s global business group, to explore how brands can leverage technology and connections to power innovation and drive business growth.
The democratization of creativity means that everyone can create in this modern era of technology. But turning that creativity into effective business results takes an understanding of what resonates with your audiences, what tools are available to you, how you can measure your impact and how you can build these considerations into your strategies. BBDO, Ulta Beauty and Adobe will be sharing their best creative examples that are reaching people at scale in a session called “Just Press Play: Long-Time Marketers Talk Short-Form Video.”
And in the mainstage at the Palais, on Tuesday, 1:45 p.m., Reels will take center stage along with Meta’s Eva Chen and Sébastien Meyer and Arnaud Vaillant, the two wildly imaginative co-founders of the ready-to-wear and accessories brand Coperni, to unpack the creative journey to their success. Whether it’s robotic dogs on the catwalk, tapping the full potential of creative formats or experimenting with non-traditional materials like the Fabrican dress sprayed onto model Bella Hadid—a viral Reel that was seen by more than 7 million people—Coperni is growing its innovative brand, building deep connections and making headlines all over the world.
Alex Schultz, chief marketing officer at Meta, has transformed the company’s marketing approach, and will be at Cannes this year sharing lessons picked up from the world of direct response, analytics and data. Anyone will be able to submit their pressing marketing questions in advance with the hashtag #AskAlex, using a WhatsApp bot experience that will launch during the week of the festival.
During the week, Meta Beach will host an array of thought-provoking sessions featuring top voices from the marketing industry and creative space, and best-in-class examples across Meta’s performance marketing ecosystem. Check out the full line-up and pre-register here.
