Popeyes, the fast-food chain that drew attention for its popular fried-chicken sandwich in 2019, is stockpiling poultry as it prepares to launch a new nugget product at a time of industrywide chicken shortages.
The business, owned by Restaurant Brands International Inc., has been building its frozen-chicken inventory for more than six months, Popeyes Americas President Sami Siddiqui said in an interview. The company wants to be confident it has sufficient supplies when the nuggets roll out nationwide July 27.
The stockpiling, a departure from the industry’s typical lean-inventory strategy, underscores the measures companies are taking to ensure steady supplies amid rising demand for dining out in the U.S. Restaurants are reporting shortages and higher prices for chicken and other key ingredients as supply chains struggle to catch up.