While months of lockdown prompted promises to never turn down an invitation or opportunity again, the realities of work and social life are slowly setting back in this holiday season, reminding everyone exactly how important it is to prioritize work-life balance. Tea brand Pure Leaf wants to remind consumers that sometimes “No is Beautiful,” debuting its "No-vember" campaign today in collaboration with poet, speaker and author Arielle Estoria and nonprofit Ladies who Launch.
“I want a life that is slow, but a life that is rich too,” recites Estoria in a campaign video. Her words ring true as workers across the country quit and change jobs, prompting what has been called the Great Resignation, as people re-examine their relationships with work. Estoria’s poem speaks to the workers searching for meaning, balance and impact in their careers: “I want work that might keep me up at night, but stays awake when my breath stops for good.”
The push is part of the larger “No is Beautiful” campaign, which launched in 2020.