Snapple, which has been printing “Real Facts” beneath its bottlecaps for 20 years, is now inviting fans to create their own through the generative AI tool ChatGPT.
The Snapple “fAIct” Generator asks users to input an adjective and a subject, and the technology from OpenAI will generate a fact combining them. Users can share their facts online, and some may make it to bottle caps in 2024, the brand said. Snapple worked on the stunt with agency Deutsch LA.
Ad Age tried it out and asked for a frightening fact about puppies and got: "Puppies can grow up to 10 times their birth size."