As COVID-19 vaccination rates continue to creep higher in the U.S., the country is nearly halfway to the point where Americans can begin safely restarting in-person events, new data from experiential brand agency Jack Morton reveals.
The Return to Live: Recovery Index, launched last week, assigns individual states and the nation as a whole a ranking out of 10—the highest-possible score that indicates full readiness to launch live experiences again. On average, the U.S. is currently just shy of the scale’s midpoint at 4.70.
To score well on the index, there needs to be low weekly COVID-19 case numbers, high vaccination rates, and “proven consistent and high levels of consumer mobility to places like retail and recreational spots,” the agency says.