Less than four months after announcing the departure of longtime chief marketing officer Lynne Biggar, Visa has named her replacement. The payments brand has hired Frank Cooper III as global chief marketing officer, effective in May.

Cooper is an industry veteran who has held marketing positions at PepsiCo, BuzzFeed and, most recently, BlackRock, where he was senior managing director and global chief marketing officer for five years.

At Visa, he will lead brand strategy and global campaigns, sponsorships and activations in order to promote the company’s products and services. 

Visa recently reported quarterly earnings that included a 24% rise in net revenue to $7.1 billion. Chief Executive Alfred Kelly attributed some of the strong performance to the growth of e-commerce and the recovery of international travel.

The company is one of a host of marketers that are acting in support of Ukraine following Russia’s invasion. Earlier this week, Visa, along with competitor Mastercard, announced it was blocking Russian financial institutions from its network in accordance with sanctions placed on Russian businesses and individuals. Visa and Mastercard also gave $2 million to humanitarian relief funds for Ukraine, according to CNBC.