Taking stock of this week's marketing winners, losers and newsmakers.
Saysh: That is the name of the sneaker business started by Allyson Felix after she ran away from Nike about two years ago alleging that she was penalized financially for becoming pregnant. Flash forward to this week, when Felix won an Olympic medal while wearing her very own pair of Saysh shoes, giving her startup brand priceless exposure. She celebrated the win with an Instagram video explaining Saysh's principles: equality and empowerment of women and mothers. It had drawn more than 250,000 likes by Saturday morning.
Rihanna: The Barbados-born musician-turned-entrepreneur is the world’s newest billionaire, according to Forbes, thanks in part to her business ventures including lingerie line Savage x Fenty and Fenty Beauty, which has a whopping 10.8 million Instagram followers.
Translation: The Brooklyn shop is Ad Age’s Small Agency of the Year. “Our size and independence played to our strengths last year,” founder and CEO Steve Stoute told us. “We have the freedom to make decisions that aren’t based on quarterly results. When you don’t, it doesn’t bode well when dealing with a crisis.” Find out more about how the agency did it here.