A Telecom That Pays You Back -- Stealthily

In London, Pickpockets Give Money Instead of Stealing It

Published on .

For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.

Put Pockets
Put Pockets
Londoners tend to expect the worst when they see somebody loitering too close to their bags, and usually they would be right in doing so. But telecom firm Talk Talk has launched a campaign employing ex-pickpockets to distribute cash to people in London without them even realizing it.

The campaign has been given the blessing of the Metropolitan police and each "put-pocket" -- as they are being called -- carries ID, in case he is caught in the act, and is watched by a minder.

Twenty put-pockets roamed around traditional pick-pocketing heartlands such as Leicester Square, Oxford Circus and Covent Garden as well as on the tube network. Once they had found a "mark," they would approach and slip a crisp £20 note onto their person, along with a branded Talk Talk card.

~ ~ ~
CMDglobal.com is the world's only creative-media resource. In addition to a searchable archive of the best media campaigns from across the globe, it includes articles and analysis on trends and best practices for media strategists.

Most Popular
In this article: