Fearless Felix Takes a 120,000 Foot Plunge

Red Bull Drops Extreme Sportsman From New Height

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Energy drink Red Bull has long been associated with extreme sports, sponsoring winter sports as well as windsurfing, cliff-diving, rock-climbing, Formula One and even its own Air Racing series.

The energy drink brand's latest mission is to take a renowned extreme sportsman to the edge of space and drop him from a distance of around 120,000 feet. The idea is to break the record for the longest free-fall skydive -- a record that no one has managed to beat since 1960 -- and hopefully make Austrian daredevil Felix Baumgartner the first human to break the speed of sound with his own body.

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