When a creative college in Norway wanted to boost its intake, bosses realized the language they used to reach young people was crucial.
Norges Kreative Fagskole's insight was that other colleges spoke to prospective students in an adult tone, making them seem like a boring grown-up rather than a trendy, credible learning companion.
The solution was to use current students as brand ambassadors, by means of a website where visitors could contribute to an online art board and have a chance to win a MacBook.
The website was supported with a number of promotional events where visitors could graffiti a static board and another where they could stand against a blue screen and have their photo superimposed onto an illustration by students.
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