Unleash the Goo

Cadbury Uses Out-of-Home Digital Screens for Game

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Cadbury: Goo the egg

Cadbury's egg-shaped chocolate treat, the Creme Egg, was looking to boost sales in January, a month associated with post-holidays self-denial. As part of a wider campaign encouraging consumers to "Goo the egg" (translation: unleash the soft center filling encased within the chocolate egg), Cadbury took advantage of digital screens.

The company designed an interactive game that ran on bus-shelter screens. People waiting for buses could touch the screens repeatedly to hit moving images of Creme Eggs. If they hit an egg, it appeared to explode on the screen, giving the player a point. Players had 20 seconds to hit as many eggs as possible.

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