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Everyone knows that sugar is bad for your teeth, but we rarely remember to brush our teeth each time we eat sweet things. Colgate wanted to remind people about the dangers of sugar with regards to their dental health when they least expected it: as they were enjoying something sugary. Instead of giving out product samples, Colgate promotional staff in Thailand gave out ice creams and lollipops. The stick carrying the sweet goods is shaped like a toothbrush and carries the message "Don't forget" along with Colgate branding. This is only revealed once the ice cream or lollipop has been eaten.
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