A New Way to Deploy Street Marketing

In Austria, Racy Shopping Bags for Erotic Store

Published on .

For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.

Condomi bags

Erotic shop Condomi wanted a low-cost, humorous way of reaching out to Austrians who did not know about the brand. It wanted to move away from the self-conscious, brown-paper-bag attitude toward kinky purchases and empower its customers to feel proud about shopping there.

Condomi opted for the tried-and-tested route of the retail bag. The store printed the scantily clad bottoms of men and women on its bags, with the handle cut out directly in the crotch area of the image. The overall effect when the customer carried the bag was one of sexual groping or foreplay.

~ ~ ~
CMDglobal.com is the world's only creative-media resource. In addition to a searchable archive of the best media campaigns from across the globe, it includes articles and analysis on trends and best practices for media strategists.
Most Popular
In this article: