Where Has That Condom Been?

In Stockholm, an STD Prevention Campaign

Published on .

LAFA Condom

For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.

Condoms are not sexy but play a crucial role in combating the rise in sexually transmitted diseases. LAFA, the department of Stockholm County Council dealing with sexual health, wanted a fun way to get young Swedes talking about, and using, condoms again.

To achieve this, it embarked on a mass condom giveaway, handing out some 100,000 free condoms in Stockholm. Each gold pack was embossed with a unique identifying number from one to 100,000. A blog was set up where recipients of the condoms could let people know how they put their condom to use, with posts ranging from funny to filthy.

~ ~ ~
CMDglobal.com is the world's only creative-media resource. In addition to a searchable archive of the best media campaigns from across the globe, it includes articles and analysis on trends and best practices for media strategists.

Most Popular
In this article: