Big Fun, Small Space

Automaker Smart Uses Tiny Games to Promote Tiny Cars

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Automaker Smart wanted to show that its Fortwo model might be small -- measuring just 1.5 meters by 3 meters -- but it's still fun. The solution was to create "big fun in a small space." With that in mind, Smart looked for small spaces in which to promote the world's smallest online game.

Smart placed regular-size banners on many of the top car websites in Germany pointing to the tiny space, measuring just 16 pixels by 16 pixels, in the URL bar where site icons often sit (the technical name is "favicon"). All-time-favorite retro video games such as "Pacman," "Frogger," "Moonlander" and "Pong" were placed in the favicon spot, and users could play them using their keyboards.

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