Mini Goes from Print to Web Animation

In Germany, Webcams Bring Car to Life

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Mini 3-D

Mini wanted to showcase its convertible to the German car-fanatic community, bringing the car showroom to people's homes. The auto brand took advantage of technology that allows 3-D animation to be placed directly into live video streams.

Readers remove a print ad from a magazine, type in a URL and then hold the ad in front of a webcam. As if by magic, a Mini convertible appears in 3-D on the screen, making it look like it's sitting on top of the paper ad the user is holding. As the user moves the printed ad, so moves the 3-D Mini in the image on the screen.

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