Pearle's Reason to Buy Contacts? Better Voyeurism

In Belgium, Clearing Things Up for Eyeglass Wearers

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There is no point in wearing glasses if you are trying to ogle naked men or women in a steamy changing room. That was the basic brand message of Belgian contact-lens maker Pearle in its web-based campaign "The Steamy Room." Visitors to the site get to select whether they want to check out semi-clad men or semi-clad women and then enter the respective changing room with a first-person viewpoint through a pair of rimmed glasses. As soon as one enters the room and starts to see tantalizing glimpses of flesh, the glasses begin to fog up and require frantic polishing with a cursor to clear the view.

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