Foodies Get Local With Their Media Consumption

What You Should Have Read, Aug. 29, 2007

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How to Eat (and Read) Close to Home
The New York Times spotlights a network of 33 local magazines that serve consumers interested in the "eat locally" movement. Edible, which started in Ojai, Calif., now includes cities as far flung as Atlanta and Brooklyn. Seven more are planned for fall, including Aspen, San Diego and Toronto. The magazines are free at some restaurants and food stores, though paid subscriptions are available. The business model, in which local publishers pay a franchising fee in exchange for the title and some editorial support, is not unique, as magazines focused on weddings, society and restaurant menus have adopted it as well. After the first year, the parent company takes a 5% royalty of gross advertising revenues.
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