Nielsen Offers Second-by-Second Viewership Data

What You Should Have Read, Dec. 3, 2008

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Nielsen offers second-by-second viewership data

Reuters reports TV audience tracking firm the Nielsen Company has begun offering second-by-second viewership data, with the National Geographic Channel becoming the first to sign up for the service. The data will provide insight into how many viewers watch each commercial, and will help advertisers tell if viewers tune out in the middle of their commercial. Advertisers can then decide if their ad is best placed at the beginning, middle or end of a commercial break.
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