'People' Teams with 'Hello!' in Deal for Brangelina Twin Photos

What You Should Have Read, August 1, 2008

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People Teams with Hello! in Deal for Brangelina Twin Photos

The New York Post's Keith Kelly reports People, the most profitable magazine in the Time Inc. empire, has teamed up with overseas celebrity magazine Hello! to win the deal for the photos of Angelina Jolie and Brad Pitt's newborn twins. People will get the North American rights to the photos. The price tag is believed to have settled in the $11 million to $15 million bracket -- a new world record for a celebrity baby photo. The photo shoot took place last weekend with the proud parents and their son, Knox, and daughter Vivienne. Hello! gets all the other rights worldwide. The deal is likely a bitter blow to the British billionaire Richard Desmond, owner of OK!, who was said to be personally negotiating the deal.
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