Will 'Prison Break' Lure the IPod Crowd to Fox?

What You Should Have Read, Sept. 21, 2007

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Fox tries new lure for iPod crowd
The Los Angeles Times reports on several TV-emerging media deals this week. First up, Fox will offer premieres of seven shows for free on iTunes. Executives with the News Corp.-owned network hope that free downloads of such shows as "Prison Break," "Bones," "American Dad" and "K-Ville" will entice viewers to watch later installments on TV or pay to download them from the iTunes store. Similarly, Walt Disney Co. said yesterday it would make full-length ABC prime-time shows available on AOL. And Wednesday, three weeks after a well-publicized breakup with Apple, NBC Universal announced it would offer free downloads of shows as "Heroes" and "The Tonight Show With Jay Leno" for one week after such their air date through a new service called NBC Direct.
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