Can The Week Mag Take on the Big Boys?

What You Should Have Read, Nov. 26, 2007

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A Magazine Challenges the Big Boys
The New York Times media columnist David Carr talks with Felix Dennis about why he believes The Week can become a billion-dollar franchise. The established players Time, Newsweek and U.S. News & World Report have lost touch with the news, he says. "'Golfing for Cats With Jesus Who Has Cancer' is not something that people need to know about," he tells Carr. The Week is all news, all the time, with editors who comb publications and republish annotated accounts from a disparate group of sources. Not only does it have the editorial reach of the web, but it has the same significant cost benefits because most of the data and reporting are borrowed.
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