Turn Your Web Photos Into Product Placements

Media Morph: Udorse

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WHAT IS IT: You don't have to be Michael Jordan or Maria Sharapova to land an endorsement deal. For the rest of us, there's Udorse, which lets people endorse anything pictured in their shared photos -- and get paid for it.

Yes, it sounds a bit far-fetched, but Udorse hopes to convince brands that there's value to be extracted from their products and logos showing up in people's photos. Udorse encourages people to use its services to support a cause, an indie artist or the friend that wants to be the next Diane von Furstenberg.

HOW IT WORKS: From Facebook, Udorse pulls people's pictures and those shared by friends; it's now working to extract photos from other social-media networks like MySpace and LinkedIn.

Click anywhere in the picture to tag the item you want to endorse, fill in a short endorsement form, and if the brand you enter is a Udorse partner, you pocket a proceed from the brand if your friends take an action the brand has agreed to pay for.

Earnings get deposited to a Paypal account, and an option is available to donate the money to a number of charities, a move that earns them a do-gooder badge.

Those who want to see what their friends are giving the thumbs-up to can do a search to see their friends recommendations. Thinking of heading to Thailand? Search on that word and see which referrals pop up.

WHO'S BEHIND IT: Founded by Geoffrey Lewis, a former Procter & Gamble brand manager, and Trevor Austin, a hedge fund strategist and former lawyer, with seed money from Founders Fund, Facebook's first investor. Armani Exchange and American Apparel are among Udorse's brand partners.

WHO'S USING IT? Ten thousand users are registered with the Udorse beta site which launched in mid-September, according to Mr. Lewis.

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